Vermont’s Renoun Launches Exclusive Ski Gear Membership for Enthusiasts

Pioneering the ski scene like never before, the Vermont-based direct-to-consumer ski brand Renoun is setting the bar with RenounPro, the industry’s first ski membership program. Coming in hot for the 2025/26 season, the initiative aims to flip the script on gear access, community building, and the overall ski odyssey. Centered on top-shelf equipment, members of RenounPro will score exclusive events, curated trips, and perks only fellow members will ever set on, melding gear with lifestyle in one swoop.

Since its inception, Renoun has been known for disrupting traditional ski retail models. The company’s latest offering, RenounPro, takes that disruption a step further by providing members with premium ski gear, including the brand’s signature skis featuring VibeStop vibration-reduction technology. The program not only offers access to cutting-edge gear but also includes an exclusive SwapAnytime feature that allows members to exchange their skis for different models at any time for just USD 150.

For a one-time fee of USD 395, plus USD 30 per month, members receive a pair of Renoun skis, with the option to get new skis every two years. This membership is designed for skiers who want to stay on the best equipment and enjoy maximum flexibility when choosing the right model for their needs.

RenounPro is about more than just gear. It also offers exclusive skiing trips that allow members to experience world-class destinations and outdoor adventures. The RenounPro Marketplace gives members early access to luxury ski trips and unique skiing experiences, including co-branded trips in partnership with Eleven Experiences. Some of the inaugural trips for winter 2026 include heli-skiing adventures in Revelstoke, BC, and exclusive trips to the French Alps, both featuring limited spots for RenounPro members. These carefully curated trips combine the thrill of skiing with an opportunity to connect with fellow enthusiasts in premium locations.

Members also enjoy discounts of up to 30 percent on selected products through the Renoun Marketplace, which offers exclusive ski graphics, and perks with partner brands such as Eleven Experiences, TREW Gear, and CARV.

The power of RenounPro lies in its ability to connect skiers. Beyond just equipment and trips, the membership program provides access to a private, curated community of skiers through the RenounPro App. This app facilitates local meetups, coordinates ski days, and offers a platform for members to share their experiences and insights. The app also provides access to exclusive events, such as athlete ski days and private gatherings that foster a sense of camaraderie among members.

With a strong focus on building connections, RenounPro is redefining how ski brands engage with their customers, offering more than just a product, but a lifestyle experience. The app also integrates opportunities for members to share mountain tips, recommend gear, and discuss ski conditions, ensuring skiers are always in the know and making the most of their time on the slopes.

Renoun’s environmental initiatives have always been at the forefront of the brand’s philosophy. Beyond carbon-neutral certification, RenounPro builds on these efforts by incorporating a gear trade-in program with charity donation options. Members who use the SwapAnytime feature can donate their old ski gear to non-profit partners such as Vermont Adaptive and New England Disabled Sports, while keeping their ski bindings for their new skis.

This aspect of RenounPro aligns with the growing trend of eco-conscious travel and gives back to the community, ensuring that the sport remains accessible to all, regardless of physical ability. For affluent ski travellers, this program offers a chance to enjoy world-class skiing while also contributing to sustainable practices and local organisations.

With the launch of RenounPro, Renoun has set a new precedent for the ski industry, offering a comprehensive membership program that caters to the needs of modern skiers. By combining premium ski equipment, exclusive trips, and a community-focused app, RenounPro delivers an all-encompassing experience for ski enthusiasts. Whether it’s the convenience of swapping skis, the thrill of heli-skiing in Revelstoke, or the opportunity to connect with like-minded individuals, RenounPro creates lasting memories on and off the slopes.

For skiers seeking more than simply gear, RenounPro delivers a nimble, value-first, and eco-conscious route to level-up both performance and lifestyle on the snow. Designed to redefine the skiers’ bond with their equipment and the broader community, the program points decisively to the way direct-to-consumer thinking is rewiring the entire industry.